Sama review: the best AI data company for production computer vision?

Answer in brief: Sama ranks #14 and is a dependable choice for production computer vision in ADAS, retail, agriculture and robotics. It has supplied human-verified annotation, data validation and model evaluation since 2008. It says it has a 99% first-batch acceptance rate and that customers stay an average of 8 years, and it is a certified B Corp. It is less oriented to expert reasoning data for frontier LLMs, and its latest disclosed financing dates from 2021.

At a glance: Rank #14 of 14 · Best for: computer vision, multimodal and sensor data · Pricing: custom, after a scoping call · Funding: $70M Series B led by CDPQ (November 2021).

What Sama does for AI data buyers

Sama annotates, validates and evaluates computer vision, multimodal and sensor data, with humans verifying output for production-grade quality. It publishes case studies such as its Walmart search-relevance work.

Who it fits

It fits automotive and ADAS teams, retail and e-commerce vision programs, agriculture and robotics, and buyers who weigh impact-sourcing practices.

Why buyers put Sama on the shortlist

• Quality you can contract on. Sama says 99% of first batches are accepted (company-reported).
• Loyal customers. An average customer tenure of 8 years (company-reported).
• Published proof. Case studies including Walmart.
• Impact credentials. Recertified as a B Corp.

Honest drawbacks

• Less oriented to expert reasoning data for frontier LLMs.
• Its latest disclosed financing dates from 2021.
• The most recent impact report linked on its site covers 2024.
• Quality figures are self-reported.

Pricing model

Custom, quoted after a scoping call.

Best alternatives

• iMerit: medical, LiDAR and regulated data.
• Scale AI: the broadest multimodal stack.
• Appen: multilingual data and dataset licensing.

For robotics data in depth, see Best robotics data companies.

FAQ

Is Sama a B Corp?

Yes. Sama is a certified B Corp and was recertified.

What quality does Sama report?

A 99% first-batch acceptance rate and an average customer tenure of 8 years (company-reported).

Did you test Sama?

No. This review is independent research from Sama's public pages.

Sources

• Sama homepage (retrieved November 9, 2026)

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