Toloka review: the best AI data company for managed and self-serve data?
Answer in brief: Toloka ranks #10 and offers one of the broadest catalogs in this market: RL environments, specialized datasets, evaluation and red-teaming, the Toloka Arena leaderboard, off-the-shelf datasets, and physical-AI and egocentric video data. It runs both an expert network (Mindrift) and a self-service platform. In 2025 it secured $72 million in a round led by Bezos Expeditions. There is no public price list, and availability varies by region.
At a glance: Rank #10 of 14 · Best for: agent, coding, safety and multilingual data · Pricing: self-service platform plus custom projects · Ownership: Nebius holds a majority economic stake without voting control.
What Toloka does for AI data buyers
Buyers can license off-the-shelf datasets, commission RL environments and specialized data, run evaluations and red-teaming, or source physical-AI and egocentric video for robotics. In November 2025 Toloka also introduced Tendem, which combines AI and human expertise to get work done.
Who it fits
It fits teams that want both managed and self-serve options, multilingual programs, agent and safety work, and robotics teams that need egocentric video.
Why buyers put Toloka on the shortlist
- Breadth. Agents, coding, safety, evaluation and physical AI in one catalog.
- Off-the-shelf data for faster starts.
- Self-serve or managed. A self-service platform under a published agreement plus enterprise projects.
- Strategic backing. $72 million in 2025, led by Bezos Expeditions (Toloka-stated).
- Public evaluation. The Toloka Arena leaderboard.
Honest drawbacks
- Its pricing URL returned a 404 on November 9, 2026, and we found no public price list.
- Its legal pages include eligibility and geographic restrictions, so check availability for your region.
- Homepage testimonials are anonymous.
- Nebius retains a majority economic stake, though its voting share fell below 50% after the 2025 round.
Pricing model
A self-service platform plus custom enterprise projects. No public price list found.
Best alternatives
- micro1: RL environments, agent evaluation and robotics data.
- Appen: multilingual crowd and a dataset catalog.
- Prolific: self-serve participants with public pricing.
FAQ
Who owns Toloka?
Nebius holds a majority economic stake but no longer has voting control after the 2025 round led by Bezos Expeditions.
Does Toloka sell off-the-shelf datasets?
Yes, alongside custom data, evaluation and physical-AI data.
Did you test Toloka?
No. This review is independent research from Toloka's and Nebius's public pages.
Sources
- Toloka homepage
- Toloka: Introducing Tendem, with 2025 funding details (November 17, 2025)
- Nebius partner catalog: Toloka
- Nebius Q1 2026 shareholder letter
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